Avipsha Thakur started Bunavat Weaves a year ago. Today, 60% of her customers aged 20 to 50, buy directly of her instagram page. Insta has given people more options, She says, “When you are physically shopping, you waste time going from place to place looking for something particular, but on instagram, the hashtag (#bengalweaves, #kotpadsaree, #teliarumal…) becomes that single street where you will find several retailers at once. Moreover you can learn to drape a saree in different ways and combine it with interesting blouses.
Given the ease of doing business in the virtual space — the transition from incubation to setting up a business isn’t tough, provided you click the right button at the right time — entrepreneurs are daring to dream. Avipsha Thakur, owner of Bunavat Weaves, a social enterprise selling handwoven and handcrafted products to urban woman, says, “We chose FB because we didn’t have the commercial bandwidth for a website, leave alone a store. It was a great platform to test the market, reach out to a global audience and gain traction.”
Making traditional, authentic and sustainable weaves more affordable and aspirational, by sourcing directly from weavers, Bunavat Weaves is incubated by IIM Bangalore. Head over to their Instagram page to browse through mul cotton, Ikat and linen saris that come with a handloom certification mark.